Ethics & Editorial Independence

Editorial decisions should be made on newsworthiness, public interest, relevance and evidence, not on an advertiser’s preferences. Editorial personnel should disclose material conflicts and avoid accepting consideration in exchange for favorable coverage.

Gifts, events and access

Press access, screeners and review opportunities should not guarantee favorable coverage. Coverage involving a material commercial arrangement should be clearly disclosed to readers.

Separation of advertising and editorial

Sponsored content must be labeled and separated from independent reporting. See the sponsored content policy.